Cookie Run: OvenBreak' Celebrates 10th Anniversary with Special Collaboration

Devsisters' flagship running game, Cookie Run: OvenBreak, marks its 10th anniversary this year. Launched globally on October 27, 2016, Cookie Run: OvenBreak is the running action sequel following Devsisters' Cookie Run for Kakao.

To mark its 10th anniversary, Cookie Run: OvenBreak is holding a special collaboration and a commemorative event for players. The events aim to express gratitude to existing players while bringing in new and returning users through accessible activities.

First, the 10th anniversary collaboration features the immensely popular Sanrio Characters. Six characters will appear: Pompompurin, Cinnamoroll, Pochacco, Kuromi, My Melody, and Hangyodon. These six characters were all selected from the top 10 in the general rankings of the Sanrio Character Ranking announced by Sanrio in May this year.

This collaboration holds special significance for veteran Cookie Run: OvenBreak players. The game's very first collaboration back in 2018 was with the Sanrio character Hello Kitty. Now, eight years after that initial crossover, Sanrio characters are making their return to celebrate the game's 10th anniversary.

In addition to the collaboration, a special offline event will be held. The "Cookie Run Grand Festival" celebrating the 10th anniversary will take place across two days on October 24 and 25 at Seoul Children's Grand Park in Gwangjin-gu.

Marking the 10th anniversary of Cookie Run: OvenBreak's launch, the event is designed not only to share meaningful moments with players who have joined the journey, but also to expand into a unified IP festival for everyone who loves Cookie Run. Admission is free on-site, and as it takes place in an outdoor park, both existing fans and autumn outing visitors can enjoy the event.

A wide variety of programs will be featured at the venue. First, a Cookie Run Marathon will take place where attendees can experience "running like Cookie Run" in real life. Starting from Seoul Children's Grand Park and winding through downtown Seoul, the 10km course will accommodate approximately 7,000 participants. Entry tickets can be requested via the Runable and The Hyundai Hi apps and websites.

Visitors can also experience Cookie Run AR content designed to maximize fun in the outdoor environment. Based on AR technology, participants can explore the park to encounter Cookies directly while completing missions and minigames inside the app, offering a hybrid online-offline experience. A unified Cookie Run IP pop-up area, user-created content zone, and brand partner booths will be operated, with exclusive new 10th-anniversary Cookie Run: OvenBreak merchandise revealed at the site.

Additionally, the event will crown its second world champion through the World Championship 2026 esports tournament on-site. Other game-related activities will also take place, including a commemorative hall documenting 10 years of Cookie Run: OvenBreak, quiz shows, and more.

Devsisters stated, "The collaboration with Sanrio Characters will serve as a positive driver for attracting new and returning users. We also expect the 10th-anniversary events to expand awareness of both the IP and the game among the existing fanbase and the general public."

This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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Soojin "Eonn" Kim

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